My role: Creative Director
Web Design, Illustrations, and Iconography
Company size: 4 | Industry: Home & Communication | 2017
Loop is a personal Wi-Fi display that connects you with friends and family through photos, videos, and video chat. They are a consumer facing company whose main goal is to make sharing photos and videos, and connecting with your loved ones delightful and effortless. Users can use the Loop app to share moments or just use the device to do so. The team wanted to venture off their current brand styleguide to create a more fun and friendly look and feel. I was brought in to create a new set of illustrations, iconography, and web design.
Working with Design Director, Ethan Ballweber, we were able to create a friendly illustration style — a new take on Loop's brand direction. We really wanted to emphasize connecting no matter where you are.